Why $20.10?

When we first launched local restaurant week in other markets, we wanted to develop a price point as part of our marketing strategy to mobilize the public to identify with the event. The public overwhelmingly bought in. It has become the signature calling card for the week, and in such a short time, it has enabled us to catapult this promotion into a critical mass of consumers.

Can I offer deals higher or lower than $20.10?

Absolutely. In fact we encourage it. Your obligation is to offer ONE dining package for $20.10. Last September, many operators offered packages for $30.10 and $40.10 and did great business. Some offered lesser value packages as a strategy to build check averages. You know what price points and what deals work best for you. We want to give you flexibility and latitude to make your offer as appealing and profitable for your restaurant.

Why do I pay a registration fee?

Your registration fee is used to maintain LocalRestaurantWeek.com and to help defray the costs associated with organizing the event and the media outreach. Over 750,000 unique visitors have used LocalRestaurantWeek.com since it was launched last March.

How can I maximize my profits for the Week?

1. Register early and post your specials to the website. Consumers look to the website to make their dining choices for the week.

2. Prepare a Local Restaurant Week specials menu where you have all of your offers, whether they are lower or higher than $20.10.

3. Staff and train your people to embrace the event to increase profits and future business.

4. Leverage your existing marketing practices and get the word out to your customers about your plans for Local Restaurant Week.